{"id":31404,"date":"2026-08-12T08:43:46","date_gmt":"2026-08-12T05:43:46","guid":{"rendered":"https:\/\/utopiacam.com\/?post_type=product&#038;p=31404"},"modified":"2026-08-12T11:01:08","modified_gmt":"2026-08-12T08:01:08","slug":"sony-fe-28-70mm-f-2-gm-lens","status":"publish","type":"product","link":"https:\/\/utopiacam.com\/en\/shop\/sony-fe-28-70mm-f-2-gm-lens\/","title":{"rendered":"Sony FE 28-70mm f\/2 GM Lens"},"content":{"rendered":"<div class=\"feature_UbV5SNP5Eo\">\n<div class=\"\">\n<div>\n<div class=\"js-injected-html text_UbV5SNP5Eo\" dir=\"ltr\">A high-performance all-arounder, the\u00a0<b>Sony FE 28-70mm f\/2 GM<\/b>\u00a0is a faster standard zoom compared to conventional f\/2.8 options. This lens is Sony&#8217;s first GM zoom with a constant f\/2 maximum aperture and spans a useful wide-angle to portrait-length range\u2014it is a lens for photographers looking to replace a set of primes with a single zoom without sacrificing on speed. It covers some of the most frequently used focal lengths, offers impressively fast AF, and is a single, well-balanced option for photography and filmmaking needs.<\/div>\n<\/div>\n<\/div>\n<div class=\"feature_UbV5SNP5Eo\" dir=\"ltr\">\n<div>\n<div class=\"media_UbV5SNP5Eo\">\n<div class=\"lazyload-wrapper \">\n<div data-selenium=\"overviewVideos\">\n<div class=\"container_b3HinrFN7N videosPlaylistContainer_bNwEOQHJnB\">\n<div class=\"playlistContainer_b3HinrFN7N playlistContainer_bNwEOQHJnB\">\n<div class=\"playlist_b3HinrFN7N playlist_bNwEOQHJnB\" data-lazyload-listened=\"2\">\n<div class=\"top_aeCnltbxbE gradient_aeCnltbxbE\"><\/div>\n<h3 class=\"categoryTitle_b3HinrFN7N\">From Manufacturer<\/h3>\n<div class=\"thumb_b3HinrFN7N\">\n<div class=\"lazyload-wrapper \"><img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/3dVjf0T_7_w\/mqdefault.jpg\" \/><\/div>\n<\/div>\n<div class=\"name_b3HinrFN7N\">\n<div class=\"text_TAw0W35QK_ compact_TAw0W35QK_ sizeBody2_TAw0W35QK_ weightBold_TAw0W35QK_ savings_i3MsQsqoe0\">Sony&#8217;s Game-Changing 28-70mm F\/2.0 GM Lens is Here!<\/div>\n<\/div>\n<div class=\"thumb_b3HinrFN7N\">\n<div class=\"lazyload-wrapper \"><img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/7Y_O5YYQIl0\/mqdefault.jpg\" \/><\/div>\n<\/div>\n<div class=\"name_b3HinrFN7N\">\n<div class=\"text_TAw0W35QK_ compact_TAw0W35QK_ sizeBody2_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0 hoverUnderline_TAw0W35QK_\">Introducing FE 28-70mm F2 GM | Sony | a Lens<\/div>\n<\/div>\n<div class=\"bottom_aeCnltbxbE gradient_aeCnltbxbE\"><\/div>\n<\/div>\n<\/div>\n<div class=\"player_bNwEOQHJnB\">\n<div class=\"lazyload-wrapper \">\n<div class=\"container_Nvv9thaUIK\" data-selenium=\"videoPlayerYouTube\">\n<div class=\"aspectRatioWrapper_Nvv9thaUIK\"><iframe loading=\"lazy\" id=\"widget2\" class=\"iframe_Nvv9thaUIK\" title=\"Sony\u2019s Game-Changing 28-70mm f\/2.0 GM Lens is Here!\" src=\"https:\/\/www.youtube.com\/embed\/3dVjf0T_7_w?autoplay=0&amp;start=0&amp;rel=0&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fwww.bhphotovideo.com&amp;widgetid=1&amp;forigin=https%3A%2F%2Fwww.bhphotovideo.com%2Fspanish%2Fc%2Fproduct%2F1862825-REG%2Fsony_fe_28_70mm_f_2_gm.html%3Fgad_source%3D1%26gad_campaignid%3D409192147%26gbraid%3D0AAAAAD7yMh3Xv57DOSsdNjIC2g3QrOsHw%26gclid%3DEAIaIQobChMI3vyinayalgMVW49QBh1tWznqEAAYASAAEgLLqvD_BwE&amp;aoriginsup=1&amp;gporigin=https%3A%2F%2Fwww.google.com%2F&amp;vf=1\" width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-6=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"feature_UbV5SNP5Eo\" dir=\"ltr\">\n<div class=\"featureHeader_UbV5SNP5Eo\">\n<div class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\">G Master Performance<\/div>\n<\/div>\n<div class=\"\">\n<div>\n<div class=\"js-injected-html text_UbV5SNP5Eo\">Sony&#8217;s G Master designation is reserved for its highest performing optics, those that offer the greatest sharpness, smoothest bokeh, utmost speed, and best overall performance. This 28-70mm f\/2 checks all of these boxes as it sets out to be a single lens replacement for several primes.<\/div>\n<\/div>\n<\/div>\n<div class=\"feature_UbV5SNP5Eo\">\n<div class=\"hasRightMedia_UbV5SNP5Eo\">\n<div class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\">\n<div>\n<div class=\"lazyload-wrapper \"><img loading=\"lazy\" decoding=\"async\" class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1732008769_IMG_2374025.jpg\" width=\"612\" height=\"408\" data-selenium=\"OverviewSectionMediaImage\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"js-injected-html text_UbV5SNP5Eo\">\n<ul>\n<li>Constant f\/2 maximum aperture is a full stop faster than an f\/2.8 lens, helping this zoom to further excel in low-light conditions and offering even greater control over depth of field and subject-background separation.<\/li>\n<li>XA, Super ED, aspherical, and ED elements yield high sharpness and smooth rendering that suits subjects ranging from architecture and landscape to portraiture and weddings.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"feature_UbV5SNP5Eo\">\n<div class=\"hasLeftMedia_UbV5SNP5Eo\">\n<div class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\">\n<div>\n<div class=\"lazyload-wrapper \"><img loading=\"lazy\" decoding=\"async\" class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1732016175_IMG_2374113.jpg\" width=\"624\" height=\"416\" data-selenium=\"OverviewSectionMediaImage\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"js-injected-html text_UbV5SNP5Eo\">\n<ul>\n<li>Nano AR Coating II suppress flare for rich contrast and bright colors in a variety of lighting conditions.<\/li>\n<li>Floating focus design maintains high image quality throughout the focusing range, resulting in matched sharpness from infinity to the 1.2&#8242; minimum focusing distance.<\/li>\n<li>Rounded 11-blade diaphragm results in smooth, circular bokeh quality.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"feature_UbV5SNP5Eo\" dir=\"ltr\">\n<div class=\"featureHeader_UbV5SNP5Eo\">\n<div class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\">Designed for Hybrid Shooters<\/div>\n<\/div>\n<div class=\"\">\n<div>\n<div class=\"js-injected-html text_UbV5SNP5Eo\">As a lens equally suited for photography and filmmaking purposes, the 28-70mm f\/2 GM has a number of useful features in its design to benefit its hybrid use:<\/div>\n<\/div>\n<\/div>\n<div class=\"feature_UbV5SNP5Eo\">\n<div class=\"hasRightMedia_UbV5SNP5Eo\">\n<div class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\">\n<div class=\"lazyload-wrapper \">\n<div class=\"videoContainer_pdnKDph4rT\" data-selenium=\"videoIframe\">\n<div class=\"container_Nvv9thaUIK\" data-selenium=\"videoPlayerYouTube\">\n<div class=\"aspectRatioWrapper_Nvv9thaUIK\"><iframe loading=\"lazy\" id=\"widget4\" class=\"iframe_Nvv9thaUIK\" title=\"Introducing FE 28-70mm F2 GM | Sony | \u03b1 Lens\" src=\"https:\/\/www.youtube.com\/embed\/7Y_O5YYQIl0?autoplay=0&amp;start=0&amp;rel=0&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fwww.bhphotovideo.com&amp;widgetid=3&amp;forigin=https%3A%2F%2Fwww.bhphotovideo.com%2Fspanish%2Fc%2Fproduct%2F1862825-REG%2Fsony_fe_28_70mm_f_2_gm.html%2Foverview%3Fgad_source%3D1%26gad_campaignid%3D409192147%26gbraid%3D0AAAAAD7yMh3Xv57DOSsdNjIC2g3QrOsHw%26gclid%3DEAIaIQobChMI3vyinayalgMVW49QBh1tWznqEAAYASAAEgLLqvD_BwE&amp;aoriginsup=1&amp;gporigin=https%3A%2F%2Fwww.google.com%2F&amp;vf=1\" width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-6=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"js-injected-html text_UbV5SNP5Eo\">\n<ul>\n<li>Four XD (extreme dynamic) linear motors generate fast and responsive AF performance that&#8217;s equally quiet and smooth. The focusing system is compatible with continuous shooting speeds up to 120 fps or high-speed video recording at up to 240 fps.<\/li>\n<li>Internal focusing design promotes quicker focusing speeds and maintains the lens length during use.<\/li>\n<li>Short-throw zoom design means the lens only extends 0.7&#8243; when changing from 28mm to 70mm positions, meaning, despite the lens not being a true internal zoom, you still do not need to adjust gimbal settings when changing the zoom position.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"feature_UbV5SNP5Eo\">\n<div class=\"hasLeftMedia_UbV5SNP5Eo\">\n<div class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\">\n<div>\n<div class=\"lazyload-wrapper \"><img loading=\"lazy\" decoding=\"async\" class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1732016175_IMG_2374116.jpg\" width=\"615\" height=\"410\" data-selenium=\"OverviewSectionMediaImage\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"js-injected-html text_UbV5SNP5Eo\">\n<ul>\n<li>Focus breathing has been greatly reduced optically and the lens supports the Breathing Compensation function in select cameras to effectively eliminate angle of view shifts while changing the zoom position.<\/li>\n<li>Manual aperture ring can be de-clicked for smooth, silent switching and the zoom smoothness can also be adjusted to be smooth or tight for more precise handling.<\/li>\n<li>The lens weighs 2 lb, however much of this weight is placed at the rear of the barrel for a balanced design that promotes comfortable handheld use.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"feature_UbV5SNP5Eo\" dir=\"ltr\">\n<div class=\"featureHeader_UbV5SNP5Eo\">\n<div class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\">Portable and Nimble Design<\/div>\n<\/div>\n<div class=\"\">\n<div>\n<div class=\"js-injected-html text_UbV5SNP5Eo\">Despite its huge maximum aperture and versatile range, this 28-70mm f\/2 still manages a portable, relatively lightweight design that&#8217;s suitable for handheld shooting and everyday use.<\/div>\n<\/div>\n<\/div>\n<div class=\"feature_UbV5SNP5Eo\">\n<div class=\"hasLeftMedia_UbV5SNP5Eo\">\n<div class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\">\n<div>\n<div class=\"lazyload-wrapper \"><img loading=\"lazy\" decoding=\"async\" class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1732008769_IMG_2374024.jpg\" width=\"632\" height=\"421\" data-selenium=\"OverviewSectionMediaImage\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"js-injected-html text_UbV5SNP5Eo\">\n<ul>\n<li>Measuring 5.5&#8243; long and weighing 2 lb, this lens is 28% larger and 24% heavier than the 24-70mm f\/2.8 GM II while managing to be twice as bright.<\/li>\n<li>Manual aperture ring offers tactile exposure control and the ring can be de-clicked for smooth and silent iris pulls or it can be locked in the &#8216;A&#8217; position for camera-based aperture switching.<\/li>\n<li>Two programmable focus hold buttons and a focus mode switch for intuitive focus control.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"feature_UbV5SNP5Eo\">\n<div class=\"hasRightMedia_UbV5SNP5Eo\">\n<div class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\">\n<div>\n<div class=\"lazyload-wrapper \"><img loading=\"lazy\" decoding=\"async\" class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1732008769_IMG_2374023.jpg\" width=\"650\" height=\"434\" data-selenium=\"OverviewSectionMediaImage\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"js-injected-html text_UbV5SNP5Eo\">\n<ul>\n<li>Zoom smoothness switch for changing between Smooth and Tight zoom ring torque.<\/li>\n<li>Hybrid construction uses both metal and plastic components to maximize both durability and a low weight design.<\/li>\n<li>Dust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.<\/li>\n<li>Front lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.<\/li>\n<li>Included lens hood features a locking button and a filter window for easier adjustment of rotating filters (e.g. polarizers, variable NDs).<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p dir=\"ltr\" data-start=\"694\" data-end=\"1196\">The Sony FE 28-70mm F2 GM is a professional G Master standard zoom lens designed for Sony E-mount full-frame mirrorless cameras. It combines a versatile 28\u201370mm focal-length range with a constant fast F2 aperture, providing strong low-light performance and shallow depth of field throughout the zoom range. The lens features XD Linear Motors for fast, precise autofocus and is designed for both still photography and professional video applications.<\/p>\n<ul dir=\"ltr\" data-start=\"1198\" data-end=\"1593\">\n<li data-section-id=\"nzdzo7\" data-start=\"1198\" data-end=\"1221\">Focal length: 28\u201370mm<\/li>\n<li data-section-id=\"1yk3dhc\" data-start=\"1222\" data-end=\"1253\">Constant maximum aperture: F2<\/li>\n<li data-section-id=\"1rgyxf5\" data-start=\"1254\" data-end=\"1275\">Mount: Sony E-mount<\/li>\n<li data-section-id=\"n3u71u\" data-start=\"1276\" data-end=\"1296\">Format: Full-Frame<\/li>\n<li data-section-id=\"i3qvsa\" data-start=\"1297\" data-end=\"1325\">11-blade circular aperture<\/li>\n<li data-section-id=\"37rvdf\" data-start=\"1326\" data-end=\"1361\">Minimum focusing distance: 0.38 m<\/li>\n<li data-section-id=\"1rqozwg\" data-start=\"1362\" data-end=\"1392\">Maximum magnification: 0.23x<\/li>\n<li data-section-id=\"1qb2iqj\" data-start=\"1393\" data-end=\"1416\">Filter diameter: 86mm<\/li>\n<li data-section-id=\"17xtg1b\" data-start=\"1417\" data-end=\"1439\">Weight: approx. 918g<\/li>\n<li data-section-id=\"1tlxy2b\" data-start=\"1440\" data-end=\"1487\">XD Linear Motors for fast, accurate autofocus<\/li>\n<li data-section-id=\"m88fmb\" data-start=\"1488\" data-end=\"1593\">Focus breathing compensation and video-oriented focusing features<\/li>\n<\/ul>\n","protected":false},"featured_media":31396,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_joinchat":[]},"product_cat":[33,6650,207],"product_tag":[8765,8454,7060,6873],"class_list":{"0":"post-31404","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-lenses","7":"product_cat-full-frame","8":"product_cat-hdslr-e-mount-en","9":"product_tag-200-600mm-en","10":"product_tag-lens-rental","11":"product_tag-sony-en","12":"product_tag-tele-en","14":"first","15":"instock","16":"shipping-taxable","17":"purchasable","18":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sony FE 28-70mm f\/2 GM Lens - Utopia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/utopiacam.com\/en\/shop\/sony-fe-28-70mm-f-2-gm-lens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony FE 28-70mm f\/2 GM Lens - Utopia\" \/>\n<meta property=\"og:description\" content=\"The Sony FE 28-70mm F2 GM is a professional G Master standard zoom lens designed for Sony E-mount full-frame mirrorless cameras. It combines a versatile 28\u201370mm focal-length range with a constant fast F2 aperture, providing strong low-light performance and shallow depth of field throughout the zoom range. The lens features XD Linear Motors for fast, precise autofocus and is designed for both still photography and professional video applications.    Focal length: 28\u201370mm  Constant maximum aperture: F2  Mount: Sony E-mount  Format: Full-Frame  11-blade circular aperture  Minimum focusing distance: 0.38 m  Maximum magnification: 0.23x  Filter diameter: 86mm  Weight: approx. 918g  XD Linear Motors for fast, accurate autofocus  Focus breathing compensation and video-oriented focusing features\" \/>\n<meta property=\"og:url\" content=\"https:\/\/utopiacam.com\/en\/shop\/sony-fe-28-70mm-f-2-gm-lens\/\" \/>\n<meta property=\"og:site_name\" content=\"Utopia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-12T08:01:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/utopiacam.com\/wp-content\/uploads\/2026\/08\/sony-fe-28-70mm-f-2-gm-1732016228-1862825.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/utopiacam.com\/en\/shop\/sony-fe-28-70mm-f-2-gm-lens\/\",\"url\":\"https:\/\/utopiacam.com\/en\/shop\/sony-fe-28-70mm-f-2-gm-lens\/\",\"name\":\"Sony FE 28-70mm f\/2 GM Lens - 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